Here's a fresh find for fidgety kids that's squishy and squeezy! These fist-sized reindeer have a sensory-satisfying cool touch exterior. When they...

Inspire hours of imaginative, nurturing play indoors or outdoors! Teach responsibility as kiddos bring their dolls, stuffed animals, or toys on adv...

Encourage children to develop their nurturing skills with this adorable set of 15-inch twin baby dolls (one in pink, one in blue). Perfectly sized ...

Help your child develop their social and emotional skills with baby doll caretaking! This 12-inch baby doll is perfectly sized to be cradled in a y...

New siblings learn caretaking skills with essential baby doll accessories! We love this high-quality set because it inspires hours of social and em...

Calling all grandparents: here's a gift that wows! This super cuddly jumbo plush bear is ready for years of memory-making adventures! Sitting at ne...

Calling all grandparents: here's a gift that wows! This super cuddly jumbo plush pup is ready for years of memory-making adventures! Sitting at nea...

Holiday Sassy Sac What's better than a cute little reindeer? A cute little reindeer in a sassy sak! This soft deer with sparkly antlers and a tiny ...

Cuddle up with a mush-have cozy plush mushroom who is a perfect gift for cottagecore or foodie fans. Kai's adorable, neutral happy expression shows...

Cuddle up with your new favorite couch potato companion! Tayto's adorable, neutral expression shows that he's a great listener who's unfazed by wor...

Unzip a sweet surprise with this oversized plush! The 17" x 11" x 5" soft fleece bag looks like a Skittles package, featuring detailed illustration...

Super squishy sushi roll - say that 10 times fast! This 8" Squishable is so cute we can't decide if we want to eat it up or just squeeze it really ...

Unzip a sweet surprise and indulge in the holiday spirit with this 17" x 11" soft fleece bag that looks like a Holiday M&M's package. Featuring...

Alba White Cat For cat lovers who need a cuddle (but might be allergic to the real thing), bring home Alba. She is a 15" snuggly cat in a stretched...

So we might be a little obsessed with capybaras at the moment, but only because they're SO COOL! Did you know that these giant rodents: -Can stay u...

Why do pigeons get a bad rap? They're super smart and beautiful and just trying to navigate the world like anyone else. Yes, they eat garbage off t...

So we might be a little obsessed with bearded dragons at the moment, but only because they're SO COOL! Did you know that these reptiles:  -Can chan...

Turn any gathering into an unforgettable party with this tiny but mighty all-in-one pocket karaoke set! It sounds great, looks great, is easy to se...

Make memories together with music! This high-quality 3" steel tongue red drum features 6 notes tuned to the A major scale. It's perfect for plinki...

Introduce babies to the delights of music making! Each of these 5 instruments is easy for little hands to grip. The bright colors and fun textures ...

Wow! A whole new way to play with stickers. Use the cute dog and cat stampers to place pet-themed stickers on the activity pads: kids learn countin...

Wow! A whole new way to play with stickers. Use the cute penguin and polar bear stampers to place winter-themed stickers on the activity pads: kids...

Mom invention alert! Tiny Easel was developed by a mom of 3 who was looking for approachable art supplies and activities for her kids. We love her ...

Knead sensory play that will transport your little learner to a magical world of unicorns and rainbows? KidDough is a long-lasting super silky d...

Inspire budding artists to capture holiday memories through art in this beautiful watercolor paper pad that doubles as an easel! Contains 20 sheets...

LITTLE WARDROBE On the prowl for purr-fect dress up play for little fashionistas? We love the vintage aesthetic of these wooden cat paper dolls. Cr...

Creative tweens and teens make DIY BFF bracelets on the go with this simple, gorgeous kit! The circular wooden loom makes it easy and fun to weave ...

Assemble your Squish Squad! Crafty kids take pride in their creativity as they make 5 Squishmallow character patterns out of perler beads! This cla...

Tweens and teens make, wear, and trade 5 styles of bracelets using this handy kit with built-in storage! The 5 in 1 Activity Tower rotates for easy...

Discover a satisfying new hands-on activity for Squishmallow superfans! Perfect for beginners and seasoned crafters, this kit includes everything ...

What is it about mini things that makes us talk all high-pitched and goofy? Whatever the reason, tweens and teens will squeal over this adorable ki...

Add a glitz and glamor to holiday crafts with 8 beautiful metallic water-based paint markers. They dry quickly, so the colors can be layered on an...

Add a pop of color to holiday crafts with 8 beautiful pastel water-based paint markers. They dry quickly, so the colors can be layered on any porou...

Creative kids peel white sticker areas to reveal a sticky surface, press and rub shiny metallic foil over it, and pull to reveal the design. Kiddos...

Crafty teens and tweens design party-worthy jewelry, to wear or share, with over glitzy 500 beads and charms in this neatly organized kit! Spell ou...

Inspire budding artists to create dazzling watercolor paintings with this beautiful art set. The 12 vibrant watercolor pencils are all double-sided...

Mmm, smells like toast! Hear a ticking timer and a satisfying "ding" as the wooden toast pops up when it's ready. We love the modern look, stylish ...

Foster your teen or tween's creativity with a new craft: creating Insta-worthy, beautifully silkscreened works of art! With a variety of ready-to-p...

Amaze curious babies and teach clever toddlers with a light up piano that grows with them through different stages of development. As they press th...

Everywhere you look, everyone's wearing DIY bracelets! We love that the trend encourages kids to show they care about their friends by making and t...

Give the gift of a new craft skill this year: knitting! This clever loom makes it easy for tweens and teens to learn how to knit a scrunchie, hat, ...

Encourage healthy habits and make memories through pretend play with a wooden and felt salad spinner set. From Melissa & Doug, for ages 3+ yrs....

Delight your clever kiddo with a unique search-and-find puzzle book. The goal? Highlight the hidden Christmas surprises! From Highlights Press, for...

Calico Critters friends enjoy a fashion show in this glittering dressing room that folds for travel play! From EPOCH Everlasting Play, for ages 3+ ...

Make the memories of baking holiday cookies together last forever by crafting air-dry clay cookie ornaments! From Bright Stripes, for ages 5+ yrs. ...

Hello Kitty is all dressed up in a stripey pastel cat hoodie, ready for imaginary adventures and comforting cuddles! This adorable 9.5" plush makes...

Welcome to the magical world of Mouse Mansion: join Sam and Julia on adventures big and small! Sam the plush mouse is wearing a knit blue sweater a...

Bake their day with this suuuuper squishy whimsical plush. Is it a cat? A loaf of bread? There's no way to know for sure! Fluffy brown fur wraps ar...